Most founders spend days checking names across multiple tools — domain registrars, trademark databases, social platforms, brand consultants. ApproveIt collapses that into one 60-second AI verdict, so you know exactly where you stand before committing a single dirham.
Step 1 — Submit your business name
Type any business, startup, or product name into the checker on the homepage. You can add optional context — industry, target market, or what the business does — to sharpen the analysis. The more context you provide, the more tailored and accurate the verdict.
There's no account required for the first free verdict. No credit card. Just a name and a button.
Step 2 — The AI deliberates
Behind the scenes, ApproveIt runs six parallel checks on your name:
- Domain availability — live DNS checks across .com, .ae, .co, .io, .app, .xyz and more. Flags taken domains and suggests alternatives.
- Trademark risk — AI screens for likely conflicts and similar marks in your category and target markets. Not a legal opinion, but a clear risk flag before you file.
- Social handles — quick-links to verify Instagram, X, LinkedIn, TikTok, and Facebook availability yourself.
- Brand strength — memorability, pronunciation clarity, length, and distinctiveness scored out of 100.
- Cultural and language check — hidden meanings in Arabic, Spanish, French, Chinese, and German flagged before they become a costly problem.
- AI-generated alternatives — five stronger alternatives, each pre-screened, if your name has issues or you want to compare options.
Step 3 — Receive the verdict
You get a clear, binary-style decision — not a list of maybes:
- Approved — the name holds up. Lock it in and move forward with confidence.
- Review — there are specific issues to address before committing. The breakdown tells you exactly what they are.
- Declined — the name has serious problems (a live trademark conflict, a domain that's gone, a cultural landmine). The verdict explains why and gives you better alternatives.
Every verdict includes a 0–100 brand score with a weighted breakdown by dimension, a strategist take explaining the reasoning, and AI-generated name alternatives if the name doesn't pass. Paid plans include a downloadable PDF you can put in front of co-founders, investors, or the rest of the team.
Why a verdict, not a report
Other tools give you a table of checks with green and red dots. ApproveIt gives you a decision. The strategist take pulls everything together — domain, trademark, brand strength, cultural flags — and tells you what it means in plain language. It's the difference between having the data and knowing what to do with it.
Founders who've been through a forced rebrand will tell you: a name can pass every individual check and still be the wrong choice. ApproveIt is built to catch that — to look at the name as a whole, not just as a checklist.
What it costs
The first verdict is free — no account, no credit card. If you're validating multiple finalists, the Starter Pack ($19 for 5 verdicts, one-time) is the most common choice. For agencies and repeat founders, Pro Monthly ($29) gives unlimited verdicts with no commitment.
See the comparison with Namecheckly if you're wondering how ApproveIt fits into a broader naming workflow — or go straight to the checker above and see the verdict for yourself.