About Approve It

Approve It is an AI-powered business name validation tool built in Dubai to help founders across the UAE and beyond validate their company name before they commit — saving them from the expensive mistakes that come from skipping that step.

What we do

We built ApproveIt to answer the question every founder asks but rarely gets a proper answer to: is this name actually good? Not just "is it taken" — but is it legally safe, memorable, culturally clean, domain-available, and strong enough to build a company on?

The tool runs six parallel checks on any business name — domain availability, trademark risk, social handle availability, brand strength, cultural and language review, and AI-generated alternatives — and delivers a clear verdict in under 60 seconds. See exactly how it works.

Who we built it for

Founders launching their first company who don't have a branding consultant on speed dial. Repeat entrepreneurs who've been through a rebrand and know what it costs. UAE-based startups navigating DET name approval requirements and international brand standards at the same time. Agencies naming clients.

Anyone who needs to know, before they commit, whether the name is worth building on.

Where we're based

Approve It Portal is licensed by the Department of Economy and Tourism (DET), Dubai, United Arab Emirates. We're built for the region — Arabic cultural review is a first-class check, not an afterthought — but the tool is used by founders globally.

The problem we're solving

Founders routinely skip proper name validation because the process is fragmented. Checking a domain is one tool. Trademark search is another. Brand strength scoring is another. Cultural review requires a consultant. By the time you've pulled all of that together, you've spent more time researching the name than running it past the people who'll actually use it.

ApproveIt collapses all of that into one interface. You get a verdict — not a list of data points — in the time it takes to finish a coffee. The expensive mistakes come from skipping this step, or from stopping at a basic domain check. We're here to close that gap.

Contact

For questions, feedback, or press enquiries: contact us or email info@approveit.ae. We respond within one business day.